How to Grow Your Small Business Social Media Following. Beyond the basics, insider information to help your business social media flourish.
What is the first thing you do when you wake up? For many of us, the answer is we check our phones.
Our world is becoming exponentially reliant on technology, especially social media, for many aspects of day-to-day life. Social media offers one of the most cost effective and successful forms of marketing. In fact, an estimated 46% of all marketing endeavors will occur digitally by 2021. In this quickly changing environment, it is essential to use these new tools to your advantage. For small businesses and beyond, social media can provide numerous benefits to help your business flourish.
To many, the importance of social media pages for businesses comes at no surprise. What most professionals lack is the knowledge of where to start. It can be intimidating to aim at growing your business social media whether you are starting at ground zero or you already have a following.
Beyond the basics, there are some insider tricks to help your business social media flourish. Implementing some quick tips to your social pages can make a huge difference!
Here are some key growth hacks that your social media is missing:
It is no secret that the social media platforms we love run on complex algorithms to keep users engaged. Using these algorithms to your advantage can take your social media to the next level. The Instagram algorithm places a lot of value on the time you post. This makes choosing your post times extremely important to increase engagement.
The best times to post varies by your page specifically, the day of the week, and several other factors, but there are some general guidelines that make a great start. The greatest peak times to post on Instagram are generally between 9am and 11am EST. The photo below gives more specifics on the right times to post for each day.
You can also utilize tools like Later’s “Best Time to Post” feature in order to calculate your business’s personal best times to post based on factors like your location and the demographics of your followers.
If you are more of a do-it-yourself type of person, Instagram offers a great, free way to do this on your own! Simply make your Instagram account a “business account” to allow yourself to access the “insights” tab for your page. From here, you can access great information like when your followers are most active!
Although quality is always crucial to the success of your social media, quantity is of similar importance. Social media platform algorithms help your posts get seen by more people when you post often. Because of this, posting regularly and often is one of the easiest ways to grow your social media following and engagement.
Using a platform such as Later or other social media planning websites can make posting regularly a piece of cake! These platforms allow you to schedule out your posts for all of your social media platforms that will be automatically posted for you at the time and day scheduled. Using a tool like this helps ensure you are posting frequently enough on all of your social media platforms, allows you to craft great captions, and gives you the opportunity to plan out a seamless feed.
One of the greatest advantages a small business possesses is the ability to form a community with their customers. Social media makes it easier than ever for you to connect and interact with current and potential supporters.
One of the best ways to grow your following of supporters is to keep those you have engaged. In one of our previous blogs, a top TikTok dentist star, David Cohen, advises to focus on the followers you have, not those you don’t. Focusing on interacting with your current followers through commenting and collaborating shows your audience that you care which leads to natural growth.
Teaming up with influencers is a rapidly growing sector of social media marketing. Many people know this, but paying an influencer to promote your page isn’t the best fit for everyone. Yet, you do not have to pay top influencers in order to utilize the same tactics of influencer marketing.
A lot of social media growth can be found from collaborations with other small businesses like yourself! Joining other businesses to launch giveaways, joint posts, promotion codes, or simply a shoutout exchange can route some of their followers to your page. Try DM’ing inquiries to mid-size social media accounts to build your brand awareness!
To get the most out of social media marketing, it is best to utilize all platforms to promote yourself. However, choosing the platform that best suits your target audience is a great way to focus your efforts in the beginning.
To do this, you must first understand the demographic of your target audience. Gender, age, location, income, and many more factors affect which platform a person favors. For example, if your audience is of a younger demographic, it would be more essential to target Instagram that harnesses more youth attention than platforms like Facebook.
Once you have an understanding of the audience you are targeting, take a look at which platforms garner the most attention from those groups. Here are some key insights into how demographic sectors prefer each platform.
No one wants to resort to using the “search” function on any social media platform to aimlessly try and find your page. Keeping all of your social media platforms accessible at all times is crucial to success.
A great way to do this is to link all of your social media accounts on your personal website. Make it even more clear by using linked icons for each of your social pages.
The more that you provide the links to your social pages at various locations, the more traffic you will see. Another great way to do this easily is through using tools like LinkTree. Simply put all of your social pages on LinkTree and put this link in the bio for each of your social sites! Doing so will provide your followers with an easy way to navigate your various social platforms.