Canva is taking over the world of digital marketing content creation! Whippy brings you our expert tips for Canva in this blog so you too can be a Canva Whiz!
If you’re trying to grow your small business with great digital content, look no further! Canva allows even the most inexperienced of users to put out top-notch digital creations to blow competitors out of the water.
Though everyone can use Canva, the Whippy team has developed some expert tips that will take your Canva designs to the next level. Read on to become a Canva whiz!
Say goodbye to the horrid days of manually erasing the backgrounds of photos in Photoshop! Canva recently added their “background remover” feature that allows you to remove photo backgrounds with one simple click.
This feature is amazing for when your Canva designs have too much going on, or when you want the focal point of your design to be on the subject of the photo alone. We at Whippy often use this feature on photos of people so that the focus remains on the face rather than a distracting background.
The background remover also allows any photo to become more flexible in its use. Say you have a great headshot, but an unprofessional background. Simply remove the background and the photo is good to go for content use!
Below is an example of how great of a difference this feature can make!
In the world of small business marketing, Facebook and Instagram ads are huge keys to success. In a study done by Biteable, they found that video ads actually outperformed static ads vastly, with the video ad generating 3 times the leads and receiving 480% more clicks!
So, if your goal is to create a better return on investment for your marketing materials and paid advertisements, learning how to make a professional video ad in Canva is a great way to start.
Even if your business hasn’t begun running paid ads yet, learning how to make a great video in Canva can provide you with fantastic content for many digital outlets.
Same concept as the video ads— Canva animations truly capture potential customers’ attention to give you a higher return on investment for your marketing materials.
Easily the best aspect of Canva is its thousands of free templates. For any type of design you need to create, Canva offers plenty of ready-made designs for you to edit to your liking. You can even search topics such as “New Years Eve” to narrow down selections.
This is a HUGE time saver! Never start with a blank slate, it makes your job way too hard. Simply leave it up to the pros who have already made elegant and stylish designs.
We recommend using the search function and adjusting the filter to your desired color to find a template most similar to what you're going for. Change the text for your desired goal, edit the colors to match your brand, and swap some of the elements and photos to make it your own!
Similar to the Background Remover, Canva Frames are a simple Canva hack that can add a level of professionalism and design appeal to your plain photos.
With a simple drag and drop, you can upload your plain photos or screenshot to a variety of frames. Some of our favorites that are displayed in this blog are the iPhone and computer frames!
When you begin to make more complex designs in Canva, you’ll be adding multiple layers, photos, and elements to one design.
This can become tricky, as moving and adjusting one factor can often accidentally move another.
To prevent this issue, we recommend utilizing the “lock elements” function. This function allows you to freeze any element of your design to prevent you from accidentally moving it.
Our last expert tip is another big time saver! With Canva, you can seamlessly transfer every design you create to cater any platform.
This feature is called “Magic Resize”, and allows you to alter the format of a design you have already created for one digital outlet to fit another.
For example, if you created an Instagram post, you can use the Magic Resize feature to make a copy of it as a blog banner or any other format you desire.
And that's a wrap — you're now a Canva expert! Put these methods into action for your digital content and you should see some great results.