January 30, 2021

How to Build your Personal Brand in the Dental Industry

Steps for how to successfully brand yourself as a dental student, recent graduate, or practicing dentist

Cate Perino

Do you have a favorite brand? Yes. If they came out with a branded paper weight would you buy it? Probably. 

The best brands are built for you to get attached to them, love them, and follow their growth with interest and support. Personal brands work the same way. Whether you are a handyman who can fix anything that can break, a supermarket that always carries the freshest produce, or the best dentist in town, sell it! 

Branding yourself so that people fall in love with you is easier said than done. If it was easy, Bumble wouldn’t be at the top of the app store. 

If you’re a dental student or recent graduate looking to open your own practice one day, build your personal brand and gain followers who will support your growth and can become future patients, employers, or partners. If you’re a dentist looking to grow your practice with new patients or staff, improve your personal brand to expand your reach and attract more interest. 

Here are some steps to help build your personal brand in the dental industry:

1. Choose your brand.

The first step to successfully branding yourself is to do some internal reflection and decide what makes you, you. Before you jump to step 2 because you think this is a waste of your time, know that this is the most important step. Your brand needs to tell your story, communicate clearly, and be consistent. Take the time to write down what your story is and what you want to communicate.

Writing a personal statement is a great start. What matters to you? What are you good at? What makes you better than the RDH to your left? Decide what skills or characteristics you want to highlight when you build your brand. Also keep in mind your target audience and who will be most receptive to your brand. 

Once you decide who you are and what your brand will be, promote it! Be confident in who you are and what you do best. No one is going to buy your brand if you don’t love it yourself. 

2. Build and expand your brand online. 

One of the best ways to promote your brand now is to build it online. Create social media accounts that are consistent with your story and between each platform. If you already have personal accounts you can rebrand your existing accounts or make an additional professional account to build your brand. Sell your brand and yourself, but keep it interesting. Whether it’s a photo of you with a patient sharing their positive experience, your graduation from dental school, or your Sunday morning coffee, keep it on brand and keep it exciting. You're trying to make them fall in love with you, remember?  

Another way to attract followers and entertain them is by sharing original content such as blog posts or sharing articles. You can create a personal website and post blogs about your career journey, lessons learned in dental school or in practice, or your favorite tips for dental hygiene. You are the dental expert so share advice and news, and encourage questions. 

Building your personal brand on websites and social media is a great way to expand your reach, and gain and engage more followers. 

3. Build your professional reputation.

Especially if you are a dental student or recent graduate, building your professional reputation is crucial to having a successful brand as a dentist. Of course you could post your resume on instagram, or carry around copies like a business card, but that isn’t very realistic and will most likely not go over well with your followers. You should make sure that your credentials are easy to find on your website or blog, or in your bio on social media platforms. 

Think of yourself as an undercover salesperson, be professional but not pushy. 

Having written evidence of your hard work and reputation as a dentist or dental student is important to building your personal brand. Ask bosses or supervisors for written feedback or letters of recommendation. Even if you don’t have an immediate need for it, it will be useful to have ready for any applications or profiles where you want a more personal proof of experience and skill. 

If you are already working with patients, it is always a good idea to invest in your relationships with your patients. Ask for written feedback and reviews to promote your practice and your brand. 

If you’re doing a good job and successfully selling your brand in person, they will be happy to help you out. 

4. Make your brand visible.

You have now chosen your personal brand, established your brand online, and built your professional reputation with credentials and personal feedback. Now what?Sell it! 

Social media and websites are a good start to promote your personal brand, but always expanding your reach is important. Even if you actually are the best dentist in town, you won’t get more job offers or patients if no one knows about you. 

LinkedIn is a good option to help promote your personal brand to a larger network. However, since it is a general business platform, it may be harder to communicate your personal brand as a dentist.

Whippy is specialized for the dental industry and allows you to showcase your credentials, dental skills, and focus on ratings and reviews from employers can help you build your personal brand as a dental professional. Learn more about Whippy here!

So whether you are looking for more job offers, patients, or top tier applicants: brand yourself. If you do it right, you won’t even have to look. They’ll come to you. 

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